Search engine optimization is not about "fooling" search engines. The tactics and strategies that we use are legitimate - techniques that you will come across in SEOP (Search Engine Optimization Professional) discussion forums are better left to a time when you have a greater understanding of the subject and are prepared to take the associated risks.
Below are some good resources for you if you'd like to get started on marketing your website.
Remember - search engine optimization is only one element of a robust Internet marketing strategy. If you have any questions, or if you would like us to take a look at your site to see how we can improve it, just contact us!